Empowering athletes In & out of the sporting arena


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About the Athlete School


The Athlete School exists to provide relevant, practical and accessible education and coaching to assist athletes, both during and post their careers. One of the hardest times an athlete will face is when they transition out of their sporting careers with no clear plan or purpose for their life.

For many athletes the end comes suddenly. They are removed from the structured and supportive environment they have always known into a world of uncertainty. They are no longer identified by their sporting achievements and this loss of identity leaves many athletes vulnerable to serious issues such as depression, anxiety and/or substance abuse.

Our aim is to see every elite athlete in Australia transition out of sport with a clear direction and purpose for their future, giving them every opportunity for success in their next stage of life.

If you are an Athlete that is worried about ‘what’s next’ then we would love to help you discover your passion and purpose so that you are set up for every success in your next stage of life.

This is why The Athlete School was born!


Light precedes every transition. Whether at the end of a tunnel, through a crack in the door or the flash of an idea, it is always there, heralding a new beginning.

- Teresa Tsalaky


This is why the athlete school was born

After a 10-year career in the AFL system, our head of The Athlete School, Dennis Armfield, came to the end of his career feeling anxious and uncertain about the next chapter of his life. Dennis left a structured environment that he had known for so long into a world where he lacked purpose and direction.

Dennis thought he was prepared for his transition out of sport…but he was wrong. Retiring at the age of 30, with only a partially completed podiatry degree, bills to pay, no daily structure and struggling to deal with the lack of purpose and belonging he once knew he struggled in his new life.

Rather than sit back and feel sorry for himself Dennis decided to take action. His life motto of ‘LIVE TO GIVE’ gave him the passion and drive he needed to develop an organisation that would address the issues that every transitioning athlete faces. Dennis’ vision is to provide easily accessible programs that allow all athletes to prepare themselves for life after sport, so they won’t have to suffer the way he did.

This is why The Athlete School was born.


Get in touch


We are here to provide you with more information, answer any questions you may have and create an effective solution for your transition & life outside of the sporting arena! 

Athlete & Sporting Organisation Enquiries

Email: dennis@elephantco.com.au
Phone: 03 9894 0729

Media Enquiries

Email: andrew@elephantco.com.au
Phone: 03 9894 0729

General Enquiries

Email: info@elephantco.com.au
Phone: 03 9894 0729

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